NASHVILLE, Tenn. — Lipscomb University Athletics has entered into a multi-year partnership with FanWord, the leading AI-powered storytelling company in college sports. Through this agreement, the Bisons will implement FanWord Assist, FanWord's content creation platform, to modernize and expand storytelling across all athletic programs.
FanWord Assist is purpose-built for athletic communications teams, streamlining the production of game recaps, feature stories, player bios, and conference nominations. The platform's combination of advanced AI and editorial flexibility allows programs to scale content output while preserving the authenticity and voice that define their brand.
"We are excited to partner with FanWord to modernize and elevate the way we tell the stories of our student-athletes, coaches and programs. FanWord's innovative platform will allow us to expand our content capabilities, increase engagement with our fans and supporters, and provide high-quality storytelling coverage," said Lipscomb athletic director Philip Hutcheson. "This partnership represents an important step in strengthening our brand and sharing the impact of our program in a more dynamic and meaningful way."
With this partnership, Lipscomb joins FanWord's growing network of nearly 200 athletic organizations across all levels, including fellow Atlantic Sun Conference programs Stetson, Florida Gulf Coast, and Central Arkansas, along with the newest ASUN member, West Florida. The collaboration reflects Lipscomb's commitment to innovation in an era when compelling storytelling is central to recruiting, fan engagement, and alumni connection.
"Lipscomb is a program with a proud tradition of competition and a deep commitment to its student-athletes. Those are exactly the kinds of stories FanWord Assist was built to amplify," said Chris Aumueller, CEO of FanWord. "We're thrilled to partner with the Bisons and look forward to helping their communications team tell more stories, more efficiently, across every sport."
By integrating FanWord Assist, Lipscomb Athletics will be equipped to produce more high-quality content with greater speed and consistency, giving fans, recruits, and alumni a richer window into the experiences that define the Bisons' community.
ABOUT FANWORD
FanWord is the leading AI-powered storytelling company in college sports and works with nearly 200 athletic organizations across all levels of the industry. To learn more about FanWord Assist, click here.
